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Barbie in Space: Iconic Doll's Astronaut Looks (Photos)". Space.com. August 5, 2013 . Retrieved July 29, 2021. Creswell, Julie (January 26, 2022). "Disney Princess dolls are reunited with Barbie". The New York Times. ISSN 0362-4331 . Retrieved January 16, 2023.

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Mattel announced it started construction on the Mattel Adventure Park, slated to open in 2024 in Phoenix, Arizona. The 9-acre park will include popular Mattel brands including Barbie, Hot Wheels, Thomas & Friends and Uno. It will have multiple themed-roller coaster rides amongst other attractions. [162] Mattel Digital Gaming [ edit ] Fleming, Mike Jr. (July 30, 2012). "Jon M. Chu In 'Masters Of The Universe' Talks". Deadline. Penske Business Media, LLC. Archived from the original on December 25, 2016 . Retrieved December 20, 2016. On 30 August 2018, Mattel indicated the formation of its global franchise management division to be headed by Janet Hsu as chief franchise management officer. The division was mandated to seek out new commercial opportunities plus to bring to together consumer products, content development and distribution, digital gaming, live events and partnerships. Hsu was previously the CEO of Saban Brands, [114] where Frederic Soulie last worked before being appointed as senior vice president of content distribution and business development in the franchise division on September 28, 2018. [115] Hot Wheels celebrated its 50th anniversary the same year by recreating and selling as a set the original 16 Hot Wheels die-cast cars. [116] That same year in September, Thomas & Friends announced an alliance with the United Nations to introduce some of the organization’s Sustainable Development Goals, including quality education, gender equality, clean water and sanitation, sustainable cities and communities, responsible consumption and production and life on land, into the show’s content. [117]I-Chun, Chen (December 24, 2018). "Mattel shares fall after losing DC Comics deal". LA Biz . Retrieved January 9, 2019.

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Lesaffre, Sévan (September 11, 2019). "Major Matt Mason: Tom Hanks campera le jouet dans un film écrit par Akiva Goldsman"[Major Matt Mason: Tom Hanks will camp the toy in a film written by Akiva Goldsman]. CineChronicle (in French) . Retrieved July 29, 2021. New Hot Wheels Unleashed Racing Game Launches This September From MotoGP Devs". GameSpot . Retrieved June 23, 2023. New Hot Wheels Unleashed Racing Game Launches This September From MotoGP Devs". GameSpot . Retrieved August 16, 2023. While formerly associated with content productions, as of 2020 Mattel Creations is now an e-commerce and content platform, of Mattel, Inc. [131] [132] In April 2020, the company released a Thomas & Friends special titled “The Royal Engine” to celebrate the program’s 75th anniversary, featuring animated versions of Queen Elizabeth and Prince Charles as children and introduced by the Duke of Sussex. [133] In the same month, the new Basquiat Barbie was introduced, featuring the work of the artist Jean-Michel Basquiat. [134] Mattel also created an online resource, "Mattel Playroom", to provide free games, activities, coloring sheets, DIY projects resources for parents/caregivers and more to help families during the COVID-19 pandemic. [135]Whelan, Robbie (January 7, 2023). "Disney Princesses Return to Mattel as Barbie Maker's Turnaround Ambitions Grow". The Wall Street Journal . Retrieved January 16, 2023. COMPANY NEWS; Mattel Sets Deal". The New York Times. December 19, 1989. Archived from the original on August 4, 2016 . Retrieved June 6, 2016. Arce, Nicole (February 14, 2015). "View-Master History: From Sawyers, Mattel To The Age Of Virtual Reality". Tech Times . Retrieved December 1, 2022.