IRN-BRU Xtra Tropical Limited Edition Flavour Summer Special, 8x330ml

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While an important contributor to a previously announced margin rebuild programme, the transaction is not expected to have a material impact on the group’s profits for the current financial year, ending January 28, 2024, they noted.

Mags: This flavour completely exceeded my expectations and would definitely be a welcome addition to the range. So, a local soft drinks manufacturer named AG Barr brought to them a tonic-like drink that could get the workers through a hard day's graft. Barr’s exotic efforts to heat up soft drinks sales for this summer Flavours in the sun: Barr is keen to push sales this summer with new launches.Adrian Troy, Head of Marketing at AG Barr, said: “We know that Irn-Bru XTRA is a total knockout but we wanted to give Bru fans an XTRA treat this summer with two new phenomenal flavours. Kirsten feared there would be hints of ice-cream floats from summers of her childhood (which would be no bad thing for some people, including her showbiz partner in crime, AKA me) but even she agreed this a nice twist to the traditional Irn Bru taste. Please remember that products suitable for vegans may not necessarily be suitable for people with food allergies, as advised by The Vegan Society. The makers of the soft drink are giving fans the opportunity to get behind their favourite taste over at the Irn-Bru Facebook page. The last limited edition that we made in single serve as well as take home packs was Fiery Irn-Bru, which achieved a 70% trial rate among consumers in Scotland.

Who knows… all we know is that this tasty combination of raspberry and orange liqueurs, along with a dash of gin and topped up with Irn-Bru (plus a little squeeze of lime), is surprisingly tasty. The Brew creators said: "We saw a gap in the market for a great tasting Scottish-made drink that gave people the choice to treat themselves.The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. We’re always fond of experimenting with gin mixers here at Craft Gin Club, whether its adventurous flavoured tonic waters, craft lemonade, ginger beer or something else entirely - so we took on the challenge: could we create three tasty cocktails using Irn-Bru as the mixer? Sounding summery but not too sickly sweet, we were proved completely right when it came to the taste test (no surprise there then).

G. Barr’s factory in Cumbernauld, meaning the new drinks will be available in Scotland from mid-May. Adrian Troy, AG Barr marketing director, said: “The battle was fierce, but our fans have spoken with Tropical and Ice Cream chosen as our limited edition summer flavours.Another rated the Tropical flavour 8/10 as it "tasted like pineapple with the Irn-Bru flavour at the end. The new taste is not a million miles away from well-known refreshment Lilt, which was discontinued at the start of the year.

But some absolutely love the concept, with one juice devotee saying the Ice Cream version reminds them of ice-cream floats of their youth. He told investors: “We have made significant financial and strategic progress in the first half and have exciting plans in place for the balance of the year to sustain our growth momentum. Chief executive Roger White said: “As brand builders we are delighted to acquire the Rio brand and secure its long-term position in our wider portfolio.Unveiling last month’s first-half results, White said the process to choose the next CEO was progressing. Irn-Bru Xtra delivers a 12% increase in sales value over the summer months and is currently outperforming the low calorie carbonate market [ Kantar]. We told how the drinks giant asked punters to pick their favourite by voting on the Irn Bru Facebook page.